Today in Addis Abeba, the British Council and the Gerar Tebeban Manahria are offering two days of training to 72 Ethiopian artists and those looking to pursue professions in the arts.
Musicians, stage and screen actors, graphic designers, and experts in photography and video are among the programme’s participants.
The use of the digital world, the creation of original ideas, market research, the development of professional skills and creativity, and collaboration with organisations active in the field both domestically and abroad are said to be ways that articles aimed at developing and increasing more work will be offered.
Although the art market in Ethiopia has the potential to expand greatly, according to Semenas Hadera, the Gerar’s creator and manager, it has been constrained by a lack of organisation and a strong scientific method to produce the necessary income and jobs.
The once exclusive to theatres and cinemas work of art has entered the digital realm with the aid of the Internet. Today, platforms like YouTube, Facebook, Instagram, Tik Tok, and Telegram offer a wide variety of works of art.
“However, while Ethiopian art as a whole is growing, it is not yet reaching its full potential. Because of this, there isn’t a lot of conversation, experience-sharing, or training centred on how artists should produce work and boost income in their industry. This problem would be addressed throughout the two-day course, he stated.
Out of more than 500 candidates, 72 people were selected for the initial round of training, according to Mrs. Bezawit, director of the British Council Arts Project.
“In order for art to flourish, it is a difficult responsibility to assist those who were unable to display their works and bring them to the market. By stating this, the British Council is assisting Ethiopia. Because of the training and support, many have undergone transformations. She uttered.