The Ethiopian Food and Drug Authority (EFDA) has issued an urgent alert regarding the emergence of tobacco products disguised as everyday items, specifically pens, to bypass public smoking bans. According to the regulatory body, the tobacco industry is increasingly utilizing deceptive packaging for electronic cigarettes (vapes) to target unsuspecting users and evade detection by law enforcement and the public.
Tolosa Gemeda, a Desk Head at the EFDA, revealed that manufacturers are intentionally altering the design of e-cigarettes to mimic stationery or medicinal products. This strategic rebranding allows users to consume nicotine in prohibited public spaces—such as cafes, restaurants, and transport hubs—without raising suspicion. Recent data suggests that the global “stealth vaping” market has grown, and Ethiopia is now seeing a significant influx of these discreet devices.
The Authority emphasized that this trend is a calculated move to hook the younger generation on nicotine. By making the devices look like school supplies, manufacturers lower the perceived risk and social stigma associated with smoking. Health officials warn that these products often contain high concentrations of nicotine and harmful chemicals, which can lead to severe respiratory issues and long-term addiction among adolescents.
In response to this growing threat, the EFDA is calling for increased community vigilance. Citizens are urged to report the sale and use of these “pen-shaped” tobacco products to the relevant authorities. The surge in these devices poses a direct challenge to Ethiopia’s Tobacco Control Proclamation (No. 1112/2019), which strictly prohibits smoking in all indoor public places, workplaces, and on public transport.
The EFDA has reaffirmed its commitment to launching nationwide awareness campaigns and tightening market surveillance to protect the youth from these predatory marketing tactics. Moving forward, the authority plans to collaborate with regional health bureaus to conduct inspections and ensure that the tobacco industry complies with national health standards and labeling requirements.