In order to take advantage of Ethiopia’s expanding potential as a top destination for conferences, meetings, incentives, and exhibits, Anbessa MICE, Ethiopia’s newest and most vibrant MICE operator and Destination Management Company (DMC), formally starts. In order to provide outstanding events and travel experiences, Anbessa MICE builds on the 13-year history of its sister firm Anbessa Travel, Ethiopia’s first Travelife-certified travel agency. It does this by fusing global experience with unmatched local understanding.
Making Smart Investments to Lead the Industry Anbessa MICE has undertaken large strategic investments in order to get ready to increase its influence in the sector:
● Five new cars, including three of the newest EV SUV models, have been added to the fleet in the last two years, allowing for first-rate shuttle services between locations, lodging facilities, and airports.
● Technology Integration: To guarantee efficient operations, cutting-edge ERP technologies were deployed, including a system for event registration and booking.
Ethiopia’s MICE Potential on Full Display
The recent successful completion of a five-day incentive trip to the culturally
rich Omo Valley and scenic Arba Minch demonstrates Ethiopia’s vast potential
for high-end incentive travel. This successful program highlights Anbessa
MICE’s expertise in creating unforgettable experiences that combine
Ethiopia’s unique cultural heritage with world-class service.
Addis Ababa’s position as Africa’s diplomatic capital makes it a natural hub for
conference tourism, featuring:
● The African Union Headquarters
● United Nations Economic Commission for Africa (ECA)
● Over 120 embassies and multinational organizations
● State-of-the-art venues include:
○ Addis Ababa Millenium Hall
○ African Union Conference Center (AICC)
○ Ethiopian Skylight Hotel (featuring the largest conference
capacity in Africa)
○ United Nations Economic Commission for Africa Meeting Hall
Commitment to Sustainability and Excellence
Anbessa MICE’s dedication to sustainable tourism was emphasised at the official launch ceremony, which was attended by diplomats, business partners, and leaders from Ethiopia’s Ministry of Tourism. In order to plant native trees at Entoto Hill for each customer it serves, the firm and the Ethiopian Society of Heritage signed a Memorandum of Understanding. “Our recent Omo Valley incentive program proved that we can deliver world-class MICE experiences, while Addis Ababa’s conference infrastructure rivals any global destination,” stated Mr. Molla Miheretu.
MICE Anbessa. “With our expanded EV fleet and dedicated team, we’re uniquely positioned to provide sustainable, seamless event solutions.” Demonstrated Performance History and Prospects Anbessa MICE focusses on the following areas, based on Anbessa Travel’s experience preparing events for NGOs, international organisations, and event planners: High-impact business meetings and conferences Tailored incentive travel programs Creative team-building exercises Sustainable event planning Mr. Miheretu continued, “Our business model demonstrates that accountability and success go hand in hand.” “We have always supported responsible growth, from launching Ethiopia’s first fleet of electric vehicles for tourists in 2021 to our scholarship program for students in areas devastated by war. Ethiopia will be positioned as Africa’s next top MICE destination by Anbessa MICE, carrying on this legacy.
● Expert Team: Onboarded 4 dedicated MICE specialists to ensure
world-class service
● Sustainable Infrastructure: Continued leadership in eco-friendly
transportation solutions
Ethiopia’s MICE Potential on Full Display